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Appalachian Business Faculty Honored for Achievements

bawards.jpgBOONE — Appalachian State University’s Walker College of Business has recognized three faculty members for excellence in teaching, research and service.

The 2001 honorees and their awards are Dr. Larry V. Ellis, professor of economics, Outstanding Teaching Award; associate professor of marketing Dr. Eva M. Hyatt, Outstanding Research Award; and economics professor Dr. Jean-Pierre Courbois, Outstanding Service Award.

Each received a $1,000 cash award, a brass sculpture and a bronze medallion to be worn with academic regalia.

Since joining the faculty 23 years ago, Ellis consistently has been one of the highest rated teachers in the economics department. Students praise his extremely positive teaching performance, saying he makes economics interesting through clear and well-organized lectures and that he is approachable and willing to take time to provide extra help to students.

According to his colleagues, Ellis expresses a genuine interest in providing students with a positive learning environment and makes a strong effort to involve students directly in the learning process.

Through the consistent use of interesting examples, he enhances the learning of fundamental concepts while maintaining high standards.

Ellis teaches the basic economics principles course required of all business majors. His ability to relate to students early in their college careers has been noted by the university’s General Studies program, which calls Ellis a faculty member “who has had a significant positive influence on students’ transition to Appalachian.”

Ellis received a bachelor’s degree from Missouri Valley College, an M.A. in economics from Central Missouri State University and a Ph.D. from University of Missouri-Columbia.

Research is an important component of Hyatt’s career.

She incorporates her research into her teaching to encourage students to think about current issues and the methods consumer researchers use to answer important questions.

Almost all of her consumer behavior research is concerned with social influence, such as the effects of gender roles on popular music lyrics, the effects of gun manufacturers’ promotional attempts on women and society, or the effects of changing households and media on children’s consumer socialization. Much of her research deals with vulnerable populations, such as women and children, and current controversies, such as the marketing of firearms or the use of religious symbols in advertising.

Hyatt co-authored an article that received the “Best Article Award” for the 1990-92 season for the Journal of Consumer Research, the top journal in her specialty area. Her recent research focuses on consumer socialization, public policy issues, such as marketing alcohol to college students, and the cognitive bases of color as a marketing tool.

Currently she is writing a textbook on ethical and social issues in marketing.

Hyatt received a bachelor’s degree from the University of California at Berkeley, an M.B.A. from Louisiana State University with a concentration in marketing and a Ph.D. from the University of South Carolina with a major in marketing and a minor in psychology.

She has been at Appalachian since 1990.

Courbois accepted a position at Appalachian in 1968 and helped establish the College of Business. After leaving the university for three years (1971-74) to pursue a doctorate, he returned to help the college establish a reputation and a track record in research and technical assistance for government and the business community.

In 1974, Courbois established the Bureau of Economic and Business Research within the Walker College of Business. He was its director for five years. The bureau provides students and faculty real-world external service and research tasks. In 1983 he helped establish the college’s international business minor, its international business student association, and first study abroad programs. Since then he has led 15 study abroad programs to France, Russia and Europe.

In the area of community service, Courbois has designed, planned and written proposals for more than 200 research and service projects for government and the business community.

About 50 of those were funded, including a national HUD Section 8 housing program with a budget of more than $2 million.

Courbois received bachelor of science degrees from the University of Paris and

Georgetown University. He earned an M.A. in economics (economic theory and international economics) and a Ph.D. in economics (economic theory, monetary economics, economic history and economic development), both from American University.

The business school’s faculty awards are made possible with a contribution from G. A. Sywassink, CEO of Standard Holding Company of Charlotte. Sywassink, a member and former chair of the college’s business advisory council, also serves on the Appalachian State University Foundation Board.

An honorary alumnus of Appalachian, Sywassink has been honored by the foundation for his long-standing support of the university and its programs.


Picture Caption: Appalachian State University Walker College of Business award recipients (l. to r.): Dr. Jean-Pierre Courbois, Excellence in Service; Dr. Eva Hyatt, Excellence in Research; and Dr. Larry Ellis, Excellence in Teaching. (Appalachian photo by University Photographer Mike Rominger)