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Student Named Finalist in Nationwide Radio-Mercury Award

radio.jpgBOONE– Martin Schelsinger of Raleigh, a rising senior at Appalachian State University, was one of four finalists in the national Radio-Mercury Awards 2005 Student Category. The Radio-Mercury Awards, sponsored by the Radio Creative Fund (RCF), honors the creators of the radio industry’s best commercials.

Schelsinger was honored June 8 at a ceremony in New York City for his ad “The Nalgene Test,” which promotes the durability of plastic Nalgene drinking bottles.

Schelsinger wrote, produced, voiced and edited the ad in an audio production class in Appalachian’s Department of Communication, where he is pursuing a bachelor’s degree in communication with a concentration in electronic media/broadcasting.

The Radio-Mercury Awards were established in 1992 to encourage and reward the development of effective and creative radio commercials. Approximately 13,000 commercials have competed for more than $2.3 million in prizes. RCF, a non-profit corporation funded by the radio industry, governs the Radio-Mercury Awards.

Other 2005 student finalists were from Miami Ad School in Minneapolis, Minn.; Porfolio Center in Atlanta, Ga.; and the University of Montana in Missoula, Mont.

Hear the entries at and click on 2005 Student Finalists.

Picture Caption: Martin Schelsinger of Raleigh, right, with communication faculty member Steve Smith at the Radio-Mercury Awards in New York City.