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Hank Steinbrecher to speak at Appalachian Nov. 7

BOONE—Former Appalachian State University soccer coach Hank Steinbrecher is returning to campus to give a talk called “The Game Outside the Game: The Business and Politics of Sport.”

The talk will be presented on Tuesday, Nov. 7, at 8 p.m. in I.G. Greer auditorium on campus.

Steinbrecher’s appearance on campus is sponsored by the Heltzer Honors Program, the Appalachian Honors Association and the Office of Student Development. His talk is free and open to the public.

Steinbrecher was the soccer coach at Appalachian from 1977 to 1979. He led the Mountaineers to three consecutive Southern Conference championships and top-10 national rankings.

Since leaving Appalachian, Steinbrecher has served at the highest levels of American and world soccer. He was executive director of the United States Soccer Federation from 1990-2001, a period in which American soccer rose to international prominence. He also was the principle organizer of the men’s World Cup in 1994 and the women’s World Cup in 1999.

He has consulted with national teams and soccer organizations around the world.

In 2005, he was inducted into the US Soccer Hall of Fame.

Steinbrecher also has had a distinguished career in sports-related businesses.

From 1985 to 1990, he was the vice president of sports marketing for Quaker Oats Corporation, spearheading highly successful marketing campaigns for Gatorade.

He is now the president of Touchline Consultants, an international sports management and marketing consulting firm.

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