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Reaves receives Volunteer of the Year Award from CASE

Reaves_t.jpgBOONE—Appalachian State University alumnus James K. Reaves of Kernersville has received the Bill Franklin Volunteer of the Year Award from CASE District III. The award was presented Feb. 22 at the organization’s annual meeting held in New Orleans, La.

CASE, which stands for the Council for the Advancement and Support of Education, presents the award to a volunteer who assists in advancing an institution of higher education through fund-raising, alumni relations and student recruitment. The award also recognizes the long-term effect of the recipient’s overall volunteer contributions on the institution and education.

Reaves is a senior vice president and manager of BB&T’s Life and Financial Planning Department in Winston-Salem. A 1993 graduate of Appalachian’s Walker College of Business, Reaves majored in finance and risk management. He has a Master of Science degree in financial services from American College. While at Appalachian, Reaves was a member of the Mountaineer football team and captain of the team for two years.

“J.K. Reaves has truly exemplified the very best of an alumnus who has given back to his university – selflessly, consistently, graciously and enthusiastically,” wrote alumni director Patrick Setzer in nominating Reaves for the honor. “J.K.’s influence and participation in our campus life is far reaching, engaging, and valuable beyond many measures.”

Reaves is president of the Yosef Advisory Board, Appalachian Athletics’ fundraising and advancement group.  He also is a member of the university’s Former Athletes Association. He also was a speaker at last year’s annual Yosef Club Spring Tour.

Reaves also is a member of the Appalachian Alumni Council, in which he participates in meetings, retreats, committee projects and social activities. He regularly participates on panel discussions in Appalachian’s Walker College of Business and the college’s Martha Guy Summer Institute for high school students, sharing information about his career in banking and offering tips for job interviews.

Reaves also has established the J.K. Reaves Financial Planning Annual Scholarship, the first scholarship to be offered for deserving students pursuing a degree in the financial planning program at Appalachian.

Active in his community, Reaves volunteers as a youth coach for the YMCA, assists with fundraising efforts for the M.S. Society and the United Way, contributes as a benefactor and volunteer for Kappa Alpha Psi fraternity, and established the Reaves Family Scholarship for Student-Athletes at Hillside High School in Durham.

Reaves received the Alumni Association’s Young Alumnus Award from Appalachian in 2010.

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