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Appalachian announces $200 million fundraising campaign

campaign_logo_on_black_t.jpgBOONE—Appalachian State University has announced its largest fundraising campaign in the university’s history – the $200 million “Campaign for Appalachian: Making a difference in the world… one student at a time.”

The campaign, which has raised more than $115 million in gifts and commitments since 2007 during its “quiet phase,” was formally announced during festivities associated with the university’s Homecoming Oct. 21-22.

Higher education institutions typically announce their campaign goals after commitments total at least 50 percent of the fundraising goal.

The Campaign for Appalachian will continue through 2014. It has three areas of focus: Academics, Athletics and the Arts.

“The Appalachian experience – academics, athletics and the arts – encompasses everything that makes this university extraordinary,” said Chancellor Kenneth E. Peacock. “It’s only with the support of our loyal donors that we can ensure future students will have access to this outstanding experience and leave campus as critical and creative thinkers, leaders and responsible global citizens. They will join Appalachian graduates who are making powerful differences in their local communities, state and beyond.”

Within the $200 million campaign goal, university officials have set a goal of $137 million in private funds to support academics and other university priorities, including need-based and merit-based scholarships, essential program support, and endowed professorships; $50 million to support athletics scholarships and facility enhancements; and $13 million for the arts to support the university’s performing, cultural and visual arts programs.

Leadership gifts made or pledged to the university to date include a $3 million commitment from Appalachian’s Board of Trustees member Alice Roess of Blowing Rock for the Walker College of Business, athletics and the Turchin Center for the Visual Arts; a $2 million gift from Blue Cross and Blue Shield of North Carolina primarily supporting the new College of Health Sciences; and $1 million commitments from both BB&T and Hickory-based Transportation Insight for the Walker College of Business.

In addition, Bonnie and Jamie Schaefer of Blowing Rock and Florida are committing approximately $4 million to renovate Farthing Auditorium, which will be named The Schaefer Center for the Performing Arts, as well as continue their support of An Appalachian Summer Festival.  Most recently, Patsy and Ronny Turner from Blowing Rock made the second-largest commitment in Appalachian’s history, which will be used to support students.

Brad ’75 and Carole Wilson ’75 of Raleigh are Campaign for Appalachian co-chairs. “Appalachian has long been a leader in preparing future educators, business leaders, and town and county managers. The university also has a growing reputation for its focus on health sciences, sustainable development, appropriate technology and entrepreneurship,” Brad Wilson said. “We must make sure we have the financial resources we need to continue to provide the quality education our alumni have experienced.”

Other members of the Campaign for Appalachian Steering Committee are George Beasley of Florida, Avery Hall of Kernersville, Walter and Martha Ann Murray of Winston-Salem, Don and Pat Phillips of Jefferson and Florida, Helen A. Powers of Asheville, Mike and Cathy Steinback of Asheville and Doug Williams of Georgia, as well as Roess and the Schaefers.

“People really care about this university, so I’m confident we will reach this historic goal,” said Susan Pettyjohn, vice chancellor for university advancement. “These leadership commitments will have a tremendous impact on Appalachian, but gifts of any amount made during this campaign will help ensure the best possible academic experience for our students.”

Appalachian’s most recent comprehensive fundraising campaign ended in 2001 and raised $83.2 million to support critical needs across the university, including student scholarships, distinguished professorships, academic programs and faculty resources not funded by state appropriations.

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